Cactus Cookies
Cactus Cookies was looking for a Logo redesign accompanied by a complete identity package. They also wanted prototype product packaging.
Identifying our customers
The brands mission statement was to have customers purchase their cookies “to show guests that they have sophisticated taste.”
Concepts
The customer personas allowed me to focus on how the users perceive the brand and the feelings they had behind the product.
The focus was to create something that felt earthy but also tied in the influence of the southwest that the brand had established.
Final Lockup
Identity
Using sandstone as a texture achieved the desired ‘earthy and Southwestern’ goal.
Created a rope pattern to assist in the tying in the southwest. This asset was added on the letterhead and product packaging.
